#1. Gwyneth Paltrow and Her Insufferable Goop
Gwyneth Paltrow has really cut down on her acting of late, undoubtedly to the relief of many film critics. Unfortunately, however, she's found a new calling even more annoying than her performance in Country Strong: selling woo.
Goop, the brand under which Paltrow purveys all manner of silly products, has been around since 2008, but it was only this year that the company branched out into selling vitamins, supplements, and other wellness products. Paltrow and Goop have since made headlines selling crackpot supplements, "sun potions," sex dust, crystal bottles to infuse water with energy, "bio-frequency healing" stickers, and everybody's favorite: jade eggs for women to stick in their vaginas that "clear chi pathways in the body, intensify femininity, and invigorate... life force."
None of these things work, but Paltrow doesn't seem to care. Dishonesty is an excellent business model after all, and it also wins awards...
So congratulations, Gwyneth. You and your insufferable Goop are the worst junk science of 2017.
(Paltrow is already launching a bid to make the list in 2018 by inviting an HIV/AIDS denialist and an anti-vaccine quack to her upcoming Goop Summit in January.)
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