There are few topics as contentious as our diet. No one wants to be told what to eat. Yet a food transition seems to be building momentum. More and more of us are interested in reducing the impact of our diet. Specifically, we want to eat less meat.
While all-out vegetarianism and veganism is becoming more popular, it’s still a minority position. Recent polls suggest that just five per cent of adults in the UK, and three per cent in the US are vegetarian. Most don’t want to eliminate animal products completely, but do want to cut back.