The Importance of 'Affective Presence'

The Importance of 'Affective Presence'
AP Photo/Rich Pedroncelli

Some people can walk into a room and instantly put everyone at ease. Others seem to make teeth clench and eyes roll no matter what they do. A small body of psychology research supports the idea that the way a person tends to make others feel is a consistent and measurable part of his personality. Researchers call it “affective presence.”

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