The Six Stages of a Failed Psychological Theory

The Six Stages of a Failed Psychological Theory
AP Photo/Maria Cheng

With the publication of his exhaustingly researched and skillfully reported article, "LOL Something Matters," science writer Daniel Engber convincingly demonstrated that the "backfire effect," the notion that contradictory evidence only strengthens entrenched beliefs, does not hold up under rigorous scientific scrutiny. Bluntly stated, the "backfire effect" probably isn't real.

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