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Consumer Science
Latest Articles & Videos
What Happens in the Brain When We Buy Music? -
A new study reveals what happens in our brain when we decide to purchase a piece of music when we hear it for the first time. The study, conducted at the Montreal Neurological Institute...
11 Economics Lessons for Black Friday -
The first and last rule of prices is that nobody knows what anything is really worth. Shoppers are guided by shallow clues ("this is cheaper than that") and latent emotions ("it just feels...
Word-of-Mouth Alters Emotional Experiences -
Sarah Moore says that if you want your memorable family resort vacation to stay memorable, move away from the keyboard. Seriously.Moore researches how word-of-mouth stories affect our...
More Articles
- Older, Cheaper Vacuums Release More Bacteria and Dust - EurekAlert!
- Shopping: When & Why Do We Pay More? - Gizem Saka, Psychology Today