Buildings - the places where we live, learn, eat, sleep, and work - greatly effect our lives and how we live them.
Consider how much of your time each day is spent inside. 80 percent? 90 percent? Even more? This simple revelation reveals how important a building's design really is. A structure should not merely provide shelter from the elements, it should uniquely cater to the needs of it's inhabitants in a manner that promotes creativity, health, and happiness.
One man who understood this principle was Steve Jobs. In November 1999, Jobs' budding company, Pixar, needed a new corporate headquarters, so he took it upon himself to pilot its design. Jobs obsessed over almost every minute detail of the building, desiring to create a workplace that "promoted encounters and unplanned collaborations."
"If a building doesn't encourage that, you'll lose a lot of innovation and the magic that's sparked by serendipity," Jobs told biographer Walter Isaacson.
Needless to say, Pixar's new headquarters exceeded even Jobs' elephantine expectations.
the complete and full attention they deserve. Such designs may slightly be more expensive, but it's unprofitable to miss out on the benefits they can yield.