December 11, 2012

Be Prepared: $7 Coffee May Become Norm

Leah Binkovitz, Smithsonian


AP Photo

When Starbucks announced in late November that it was unveiling a new $7-per-grande-cup brew in select stores, reaction was mixed. Seattle Weekly’s food writer, Hanna Raskin wrote about an office taste test, “The consensus was that the coffee’s good, but not appreciably better than Starbucks’ standard drip.” And yet, the Costa Rica Finca Palmilera Geisha has been doing okay.

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TAGGED: Starbucks, Climate Change, Coffee, The World Bank

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