December 10, 2012
Simple Scents Put You in the Buying Mood
Joel Smith, Pacific Standard
While you’re out doing your holiday shopping this month, you might notice a certain scent in the air. No, it’s not the Spirit of Christmas (or not just that, anyway). It’s the smell of pine. Or orange. Or fresh-baked cookies.
There’s a reason for that.
TAGGED: Marketing, Smell, Scents