December 10, 2012

Simple Scents Put You in the Buying Mood

Joel Smith, Pacific Standard


AP Photo

While you’re out doing your holiday shopping this month, you might notice a certain scent in the air. No, it’s not the Spirit of Christmas (or not just that, anyway). It’s the smell of pine. Or orange. Or fresh-baked cookies.

There’s a reason for that.

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TAGGED: Marketing, Smell, Scents