September 1, 2012

Sexual Signalling Powers the Economy

Rob Brooks, Huffington Post


AP Photo

So many of the products we see around us defy common sense. I'm not talking about the "What do vegans eat at Christmas?" craziness of the Tofurky. Or even the unrealistic-fear-of-germs obsessiveness of the antibacterial chopping board.

Rather, I'm talking about the flashiest manifestations of attention-grabbing consumerism. Designer label clothes, heavy bling, flashy cars and chunky Swiss watches.

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TAGGED: Sexuality, Consumer Products, Evolutionary Biology