May 21, 2012

Does Organic Food Make You Feel Morally Superior?

Scicurious, Scientific American


AP Photo

Sometimes a cigar is just a cigar, but an apple? Well it may be more than just an apple. Is it normal? Local? Organic? Is that piece of cheese low fat, is the coffee fair trade?

Psychologists have known of a “health halo”, centered around foods thought to be “healthy”, whether or not they actually are (like low fat yogurt, which may be low fat, but is often high in sugar). There is also a “health halo” around foods that are organic. People think organic foods are lower in fat and lower calorie than foods without the organic label.

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TAGGED: Prosocial Behavior, Organic Food, Morality