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The notion of “the aesthetic” is a concept from the philosophy of art of the 18th century according to which the perception of beauty occurs by means of a special process distinct from the appraisal of ordinary objects. Hence, our appreciation of a sublime painting is presumed to be cognitively distinct from our appreciation of, say, an apple. The field of “neuroaesthetics” has adopted this distinction between art and non-art objects by seeking to identify brain areas that specifically mediate the aesthetic appreciation of artworks.