September 10, 2011

A 10% Minority Can Sway the Majority

Hans Villarica, The Atlantic


AP Photo

How do you topple a tyrant or popularize a foreign cuisine? According to a recent study in the journal Physical Review E, mobilizing an unyielding minority of 10 percent may be enough.

Scientists at Rensselaer Polytechnic Institute's Network Science and Technology Center created and analyzed various models of networks where a minority strived to overtake the majority's opinion. They found that three conditions are key: a majority that is flexible with their views, a minority that is intractable, and a critical threshold wherein about a tenth of the population advocate the minority opinion. They also saw that the time it takes to reach social consensus drops dramatically as the minority grows past this tipping point, a...

Read Full Article ››

TAGGED: public opinion, social science, social psychology, Politics

RECOMMENDED ARTICLES

May 16, 2012
NSF Should Stop Funding Social 'Science'
Tom Hartsfield, RCScience
The National Science Foundation was created in 1950 with a mandate to further science, engineering and technology in the United States. This was based on the awareness even then of just how important these fields would be for... more ››
Genetic factors explain some of the variation in a wide range of people’s political attitudes and economic decisions – such as preferences toward environmental policy and financial risk taking – but most... more ››
May 10, 2012
Voters, You're All Inconsistent Flip-Floppers
Shankar Vedantam, NPR
When pollsters ask Republicans and Democrats whether the president can do anything about high gas prices, the answers reflect the usual partisan divisions in the country. About two-thirds of Republicans say the president can... more ››
May 12, 2012
Has Science Outgrown Democracy?
Shawn Lawrence Otto, Science Friday
"Whenever the people are well-informed," Thomas Jefferson wrote, "they can be trusted with their own government."  If you are in Washington D.C., you can step inside Jefferson's library -- it has been recreated at the Library... more ››