September 1, 2011
Secret Genius Behind Television Ads
Nigel Hollis, The Atlantic
I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said.
For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work.
TAGGED: psychology, marketing