September 1, 2011

Secret Genius Behind Television Ads

Nigel Hollis, The Atlantic


AP Photo

I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said.

For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work.

Read Full Article ››

TAGGED: Psychology, Marketing

RECOMMENDED ARTICLES

October 15, 2013
Secrets 9 Nazis Told Their Psychiatrist
Jack El-Hai, Wonders & Marvels
My newest book, The Nazi and the Psychiatrist: Hermann Göring, Douglas M. Kelley, and a Fatal Meeting of Minds at the End of WWII (PublicAffairs Books), tells the story of a U.S. Army psychiatrist’s quest to... more ››
October 15, 2013
Why You Can't Use Facts to Win an Argument
Esther Inglis-Arkell, io9
"Never let the facts get in the way of a good story" isn't just a maxim for shady politicians and journalists. It's also the way people often live their lives. One study indicates that there may even be a "backfire effect," which... more ››
October 14, 2013
TED Talks Are Lying to You
Thomas Frank, Salon
The writer had a problem. Books he read and people he knew had been warning him that the nation and maybe mankind itself had wandered into a sort of creativity doldrums. Economic growth was slackening. The Internet revolution... more ››
October 9, 2013
On Science, Don't Take Malcolm Gladwell Seriously
Chris Chabris, Slate
I thought he was sincerely misunderstanding the science, but he knows exactly what he is doing. more ››